Search Engine Marketing

Choosing between natural and paid referencing

It is necessary to differentiate between natural referencing and paid AdWords referencing. If SEO is based on in-depth work in terms of content quality, SEA sets up an advertising type action. Despite these differences, natural referencing and paid referencing AdWords…

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What is AdWords paid referencing?

AdWords paid referencing is often opposed to natural referencing. These 2 categories of referencing are essential for e-marketing strategies. As its name suggests, the Google AdWords campaign is Google’s paid search engine optimization service. This practice refers to all processes…

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