Search Engine Marketing

Choosing between natural and paid referencing

It is necessary to differentiate between natural referencing and paid AdWords referencing. If SEO is based on in-depth work in terms of content quality, SEA sets up an advertising type action. Despite these differences, natural referencing and paid referencing AdWords…

What is AdWords paid referencing?

AdWords paid referencing is often opposed to natural referencing. These 2 categories of referencing are essential for e-marketing strategies. As its name suggests, the Google AdWords campaign is Google’s paid search engine optimization service. This practice refers to all processes…